Digital Marketing Campaigns are usually evaluated based on several metrics. Here are some of the most important KPI’s:
1. Click-Through Rate (CTR): The CTR shows how many times a user clicked on a link in the ad. It is calculated by dividing the number of clicks by the number of impressions. A high CTR indicates that the ad has caught the attention of the target audience.
2. Conversion Rate: the conversion rate shows how many users who clicked on the ad performed a desired action. This can be a purchase, registration or contact, for example.
3. Cost Per Click (CPC): The CPC shows how much each click on the ad costs. This value can vary depending on the platform on which the ad is placed and the target group.
4. Return On Investment (ROI): ROI indicates how much profit a company has made in relation to the cost of the marketing campaign. This value is particularly important in determining whether a marketing campaign was successful or not.
5. Engagement Rate: the engagement rate shows how many users interact with the ad, for example through likes, comments or shares.
6. Impressions: the impressions show how often the ad was displayed in total.
7. Audience Stats: These metrics show information about the ad’s target audience, such as demographics or interests. This information can be used to better target the campaign and target the audience.
Generally, these metrics are regularly monitored and analysed during the life of a campaign in order to optimize the performance of the ads.
Do you track and analyse your Marketing Campaigns? What is your experience? Share your experience with me. I look forward to new insights from other teams, companies, and campaigns 😊