Month: February 2023

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Foto by Murilo Viviani @ Unsplash

Agility matters in Digital Marketing

Agility is crucial in digital marketing because the digital landscape is constantly evolving, and marketers must be able to adapt quickly to changes in consumer behavior, technology, and search algorithms. Here are some reasons why agility is important in digital marketing: 1. Changing Customer Behaviors: Customers are constantly changing the way they interact with digital…
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Why I prefer Digital Marketing

In the meantime, I have been working with digital marketing for many years. Right from the beginning I was a fan. Why? Digital marketing offers numerous advantages over traditional marketing, including: 1. Targeted audience: With digital marketing, you can reach a highly targeted audience based on demographics, interests, and behavior, ensuring that your message reaches…
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foto by Javier Miranda @ Unsplash

The top 5 points that make a big difference in digital transformation

Digital transformation is the integration of digital technologies into all areas of a business, resulting in fundamental changes in how organizations operate and deliver value to customers. Here are the 5 most important points to consider in digital transformation: 1. Strategy: Developing a clear digital transformation strategy that aligns with the overall business goals and…
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Marketing Analytics

What characterises successful social media posts?

Fully aligned with the target group? How? By analysing the target group and constantly optimising the Social Media Activities. Analysing social media activities digitally involves several steps: Overall, analysing social media activities digitally requires a combination of technical skills, domain knowledge, and tools. With the right approach, you can gain valuable insights into your social…
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Digital Marketing

Sustained increase in turnover with Digital Marketing Campaigns

An important part of the Digital Transformation in Marketing is digital Campaign Management. The roof of all tasks in Marketing is the campaign. Setting up a digital Marketing Campaign involves several key steps. Here’s a high-level overview of the process: Overall, setting up a successful digital Marketing campaign requires careful planning, audience research, and ongoing…
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