Why I am the best choice?
I am Marketing Manager by passion. My heart beats for digital marketing, which is reflected in my moto:
customer first. digital. sustainable.
1. Customer first: I use tracked customer data to continuously align all activities and processes with customer preferences. Result: better CX
2. Digital: using marketing software enables transparency of customer data, automating processes, services and activities according to customer preferences. Result: better CX
3. Sustainable: Change – catching everyone up and getting them on track. Activites and processes always in view to take immediate action. Set up products and processes with the customer and according to their preferences. Result: better CX
Digital marketing allows me to identify customer preferences (transparent customer data) and better align activities and processes (automate and continuously optimize).
My recipe is simple: more customer focus = more sales and profit.
My experience: There has never been one best solution. Customer satisfaction means constantly adapting and optimizing activities and processes to customer preferences.
My Management Style
As a passionate sailor I would like to give you an example of my leadership style.
I lead teams like a skipper leads a sailboat. First, the goal and the route are set and agreed with the crew. Then the tasks are distributed according to the skills. We reach the stations together. I observe the crew during the maneuvers, give tips for best practice and optimization of processes. If the maneuver fails, the boat will not capsize. I intervene, we analyze the mistake and repeat the maneuver. This may take time, but the important thing is to keep the goal in mind while doing so, to ensure the boat is functioning properly, and to have a crew that is fun and committed.
My leadership style is collaborative, motivational and analytical.
Read more about my working methods and experience in my blog
• 10+ years of experience in Sales & Marketing
• always focused on the customer – cross-functional and systematic
• 10+ years working in a digital world and an intercultural environment
• Change management competence with guarantee for sustainable success
• University degree in BA, focus on sales & marketing
• continuous education
Benefit from the combination of my professions, the resulting professional experience and my affinity for numbers, data and facts. I combine my analytical skills with a lot of empathy and the ability to shape change in a digital environment.
I have been a payroll and financial accountant, F/O Manager and executive assistant in various companies. Because of my understanding of business and financial data, I was always closely involved in planning. In doing so, I was able to learn different styles and different digital tools. I always took advantage of opportunities for continuing education. I was always at the forefront of implementing digital tools due to my professional experience.
• University degree in BA, focus on sales & marketing.
• Apprenticeship as an office administrator, IHK
• Apprenticeship in hotel management, IHK
• Certified Online Marketing Manager, Academy of German Media
• Certified Data Manager, Academy of German Media
• Currently I am doing a Agile Coach training (finalized in 10/2023)
German – mother tongue
English – fluent
Feel free to contact me for any further information or details
WhatsApp: +49 (0) 160 – 9222 4556