Category: Digital Transformation
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An open error culture for lasting transformation
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Why mistakes matter in transformation In every digital transformation, there comes a moment when fear sneaks in. Teams hesitate to take risks, leaders worry about failure, and the pressure to “get it right” kills creativity before it can even begin.I see this often: talented people with big ideas hold back — not because they lack…
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From first step to success
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What a turtle can teach us about change In business – just like in life – we’re constantly asked to tackle new challenges. Some of them are exciting and straightforward. Others? They feel overwhelming, even impossible. Especially when we face them for the first time. What does a turtle have to do with it? Let…
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Your Website is the Heart of your Customer Experience
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If your website only informs but doesn’t evolve – it’s not working for you. Why do most websites fall short In many companies, a website is still treated as a digital business card.Marketing publishes content, IT maintains the structure, and Sales hopes it generates leads. But who’s looking at the customer journey holistically? Often: no…
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How to Build a Digital Marketing Transformation Roadmap in 6 Steps
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Too many teams rush into buying tools, hoping automation or AI will solve broken processes. The result? A roadmap isn’t optional, it’s your GPS through transformation. Step 1: Set Clear Business Goals Tie marketing transformation to company-level objectives. Whether it’s increasing CLV, growing brand awareness, or entering new markets—clarity at the top drives decisions down…
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From misjudgment to breakthrough: How agile thinking opens new markets
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“What If You’re Missing the Breakthrough Hiding Behind a Bias?” Think Openly and Without Prejudice: Opportunities Begin Where Stereotypes End 1. The Missed Opportunity That Wasn’t – A Personal Moment of Clarity This weekend, I had one of those encounters that leaves a quiet but lasting echo in your mind. I was speaking with someone…