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Category: Digital Transformation

customer first. digital. sustainable.

foto by Javier Miranda @ Unsplash

Embracing Digitization and AI: Striking the Balance Between Automation and Human Touch

Striking the balance between automation and human touch when using Marketing Automation and AI.
In today’s fast-paced digital landscape, businesses are increasingly turning to automation and AI software to streamline processes, boost efficiency, improve customer interactions, and – most important increase customer experience.

Agile Project Management Pfisterer Marketing

Top 5 Points to consider in Project Management of a Digital Transformation

Embarking on a Digital Transformation journey is no small feat; it requires meticulous planning, strategic thinking, and adept project management. In this article, I will delve into the top 5 points to consider when managing a Digital Transformation project, with a special focus on Change Management and Agile Coaching expertise.

The Power of AI in Digital Marketing

Exploring the Top Digital Solutions for Modern Marketers

In today’s rapidly evolving business landscape, where technology is advancing at an unprecedented pace, the role of Marketers has undergone a profound transformation. The once-traditional Marketing strategies are no longer sufficient to capture the attention of an increasingly digitally skilled audience. To remain competitive, modern Marketers must embrace the power of digital solutions and embark on a journey of digital transformation.

Marketing Analytics

Analyzing Your Market: The Key to Effective Positioning in Digital Marketing

In the ever-evolving landscape of Digital Marketing, standing out from the crowd is no longer a luxury; it’s a necessity. Market Analysis is an important part for a successful Digital Marketing Strategy.

SWOT Analysis

Unleashing Competitive Advantage: The Strategic Role of SWOT Analysis in Positioning

Unleashing Competitive Advantage: The Strategic Role of SWOT Analysis in Positioning. Delve into the profound impact of SWOT analysis on effective positioning and how it empowers businesses to leverage their USPs for sustainable growth.