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christine@pfisterer-marketing.com

Category: Digital Transformation

customer first. digital. sustainable.

Agile Methodologies Digital Transformation

Embracing Agility: Why Flexibility is King in Digital Transformation Projects

In the fast-high-speed world of digital & online, digital transformation mutating to a MUST. In digital transformation, one principal reigns supreme: flexibility. As businesses navigate the ever-evolving landscape of technology and consumer behavior, the ability to adapt quickly and efficiently is not just advantageous – it’s essential for survival.

Christine's turtle - the first step

The first Step – Mastering Challenges

In all situations in life, whether professional or private, we are constantly faced with unknown situations that we have to master. Some situations are easy to solve, and we already have initial ideas in our heads on how to implement them. But some situations scare us or seem almost impossible to solve. Just do the first step.

Pfisterer Marketing - Impediment Radar

Navigating the Digital Transformation Seas: Unveiling the Impediment Radar for Marketing Success

One powerful tool that can guide marketers through the complexities of change is the Impediment Radar. This innovative framework, divided into four key dimensions; Understand, Want, Ability, and May —provides a clear pathway for finding a common vision and strategy in a digital transformation project.

Digital Transformation Issues

Navigating the Bumps: Overcoming Challenges in Your Digital Transformation Journey

In the fast-paced world of digital transformation, it’s not uncommon to encounter bumps along the road. Having been deeply immersed in the digital marketing and consulting landscape for several years, I’ve identified some recurring challenges that organizations face during their digital transformation projects.

Status Quo Analysis

The Status-Quo Analysis in Digital Transformation Projects

The status-quo analysis provides a clear view of the baseline for transformation. Digital marketing can be built on this fundament. The status-quo analysis is used to get a holistic overview of the current situation.