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Category: Digital Marketing

customer first. digital. sustainable.

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My Market Experience at the „Feria“ in David, Panama

When I was in David, Panama, in mid-March, an international market “Feria de David 2024” was taking place at the same time. I love markets, which is why I took the opportunity. During this visit, I was able to gain many impressions that I will incorporate into my work as a marketer.

Agile Methodologies Digital Transformation

Embracing Agility: Why Flexibility is King in Digital Transformation Projects

In the fast-high-speed world of digital & online, digital transformation mutating to a MUST. In digital transformation, one principal reigns supreme: flexibility. As businesses navigate the ever-evolving landscape of technology and consumer behavior, the ability to adapt quickly and efficiently is not just advantageous – it’s essential for survival.

Agile Marketing in Digital Marketing

Embracing Agility in Marketing: Staying Ahead in a Fast-Paced Digital Landscape

Agile marketing is to thrive in the fast-paced digital landscape. Marketing teams should harness the power of digital marketing tools and embrace agile methodologies. By tracking and analyzing customer data and building agile teams and processes, businesses can position themselves as proactive and responsive leaders in their industry. The choice is clear – adapt and thrive or lag behind and risk being left in the wake of rapid market changes.

Pfisterer Marketing - Impediment Radar

Navigating the Digital Transformation Seas: Unveiling the Impediment Radar for Marketing Success

One powerful tool that can guide marketers through the complexities of change is the Impediment Radar. This innovative framework, divided into four key dimensions; Understand, Want, Ability, and May —provides a clear pathway for finding a common vision and strategy in a digital transformation project.

Digital Transformation Issues

Navigating the Bumps: Overcoming Challenges in Your Digital Transformation Journey

In the fast-paced world of digital transformation, it’s not uncommon to encounter bumps along the road. Having been deeply immersed in the digital marketing and consulting landscape for several years, I’ve identified some recurring challenges that organizations face during their digital transformation projects.