Costa Rica
+49 160 9222 4556
christine@pfisterer-marketing.com

Marketing Analytics

customer first. digital. sustainable.

Gain valuable Insights from your Customer Data

To ensure that your customers receive the optimal approach and that your activities are successful, I create customized marketing analysis from customer data. In this way, I create transparency with regard to customer preferences.

Welcome to my website dedicated to Marketing Analytics, where data-driven insights meet strategic decision-making! I am passionate about empowering businesses to unlock the full potential of their marketing efforts through the application of cutting-edge analytics techniques.

In today’s highly competitive and rapidly evolving business landscape, marketing success is no longer a matter of intuition or guesswork. It requires a deep understanding of customer behavior, market trends, and the ability to leverage data to drive impactful strategies. That’s where Marketing Analytics comes into play.

I specialize in delivering comprehensive Marketing Analytics solutions that provide invaluable insights into your marketing initiatives. I am a skilled Analyst and Data Scientist using the latest tools and methodologies to analyze tracked customer data of ALL Marketing Activities and transform them into actionable Insights.

By harnessing the power of data, I help businesses make informed decisions, optimize Marketing campaigns, and maximize return on Investment. My analytical approach allows me to identify patterns, trends, and correlations that can be utilized to fine-tune Marketing Strategies, target specific Customer Segments, and predict future Market Behaviors.

My range of Marketing Analytics services includes

1. Data Collection and Integration:

I help you gather data from various sources, such as customer interactions, social media, web analytics, and sales records. By integrating these data streams, I create a holistic view of your Marketing ecosystem.

2. Data Cleansing and Validation:

Ensuring data accuracy and quality is crucial for meaningful analysis. I meticulously cleanse and validate your data, eliminating errors and inconsistencies to provide reliable insights.

3. Descriptive Analytics:

I employ advanced statistical techniques to describe past Marketing Performance accurately. By analyzing historical data, I identify trends, patterns, and key performance indicators, enabling you to understand what has worked and what needs optimization.

4. Predictive Analytics:

Looking into the future is essential for staying ahead in the market. Leveraging predictive modeling and machine learning algorithms, I forecast Customer Behavior, identify potential Opportunities, and anticipate Market Trends, empowering you to make proactive decisions.


5. Customer Segmentation:

Understanding your customers’ unique characteristics and preferences is vital for effective targeting. Through segmentation analysis, I divide your customer base into distinct groups, allowing you to tailor your Marketing efforts to the optimal Segments and increase Customer Engagement.


6. Campaign Optimization:

I help you optimize your Marketing Campaigns by conducting A/B testing, analyzing Conversion Rates, and identifying areas of Improvement. By measuring campaign effectiveness and identifying successful strategies, I ensure that your Marketing activities yield the desired results.


7. Marketing Performance Dashboard:

I set-up customizable Dashboards provide real-time insights into your Marketing Performance. Visualize key metrics, track campaign progress, and make data-driven decisions with ease.


I am committed to excellence, accuracy, and integrity in my Marketing Analytics solutions. I work closely with you to understand your unique business goals and challenges, tailoring my approach to meet your specific needs.


Gain a competitive edge in the dynamic world of Marketing by harnessing the Power of Data and Analytics. Contact me today to explore how my Marketing Analytics services can elevate your business to new heights. Let me help you unlock the full potential of your Marketing Activities and drive Sustainable Growth.

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