Tag: Marketing Campaign

customer first. digital. sustainable.

USP Unique Selling Point

Unleashing the Power of Positioning: Understanding Your Unique Selling Proposition (USP)

Your USP is what sets you apart from your competitors and makes your product or service worth choosing. A well-defined USP will help you attract new customers, increase sales, and boost your brand awareness.

foto by Javier Miranda @ Unsplash

Driving Organic Traffic: The Ultimate SEO Content Optimization Tactics

Discover the best practices for optimizing your blog articles for SEO. Learn how to improve your search engine rankings, increase organic traffic, and attract more readers to your blog.

Digital Marketing Campaign

Maximizing Success: Implementing, Analyzing, and Optimizing a Digital Marketing Campaign

In almost all my projects, the goal was to optimize processes in such a way that financial and human resources could be freed up. In today’s fast-paced digital landscape, businesses need to leverage effective marketing strategies to stay competitive. A well-executed Digital Marketing Campaign can propel your brand’s visibility, attract qualified leads, and boost conversions.…
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Foto von Giu Vicente auf Unsplash

Digital Transformation as Game Changer in Marketing

Digital Transformation has completely revolutionized the way businesses conduct Marketing activities. With the rise of digital technology, Marketing has moved away from traditional methods like print ads, billboards, and TV commercials to online channels like Social Sedia, Email Marketing, and Search Engine Optimization (SEO). Digital Transformation has also given Marketers access to a wealth of…
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Marketing Campaign

The most important Key Metrics of a Digital Marketing Campaign

Digital Marketing Campaigns are usually evaluated based on several metrics. Here are some of the most important KPI’s: 1. Click-Through Rate (CTR): The CTR shows how many times a user clicked on a link in the ad. It is calculated by dividing the number of clicks by the number of impressions. A high CTR indicates…
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