Your USP is what sets you apart from your competitors and makes your product or service worth choosing. A well-defined USP will help you attract new customers, increase sales, and boost your brand awareness.
In almost all my projects, the goal was to optimize processes in such a way that financial and human resources could be freed up. In today’s fast-paced digital landscape, businesses need to leverage effective marketing strategies to stay competitive. A well-executed Digital Marketing Campaign can propel your brand’s visibility, attract qualified leads, and boost conversions.… Read more
Digital Transformation has completely revolutionized the way businesses conduct Marketing activities. With the rise of digital technology, Marketing has moved away from traditional methods like print ads, billboards, and TV commercials to online channels like Social Sedia, Email Marketing, and Search Engine Optimization (SEO). Digital Transformation has also given Marketers access to a wealth of… Read more
Digital Marketing Campaigns are usually evaluated based on several metrics. Here are some of the most important KPI’s: 1. Click-Through Rate (CTR): The CTR shows how many times a user clicked on a link in the ad. It is calculated by dividing the number of clicks by the number of impressions. A high CTR indicates… Read more