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Category: Marketing Analytics

customer first. digital. sustainable.

Agile Marketing in Digital Marketing

Embracing Agility in Marketing: Staying Ahead in a Fast-Paced Digital Landscape

Agile marketing is to thrive in the fast-paced digital landscape. Marketing teams should harness the power of digital marketing tools and embrace agile methodologies. By tracking and analyzing customer data and building agile teams and processes, businesses can position themselves as proactive and responsive leaders in their industry. The choice is clear – adapt and thrive or lag behind and risk being left in the wake of rapid market changes.

Status Quo Analysis

The Status-Quo Analysis in Digital Transformation Projects

The status-quo analysis provides a clear view of the baseline for transformation. Digital marketing can be built on this fundament. The status-quo analysis is used to get a holistic overview of the current situation.

foto by Javier Miranda @ Unsplash

Embracing Digitization and AI: Striking the Balance Between Automation and Human Touch

Striking the balance between automation and human touch when using Marketing Automation and AI.
In today’s fast-paced digital landscape, businesses are increasingly turning to automation and AI software to streamline processes, boost efficiency, improve customer interactions, and – most important increase customer experience.

Pfisterer Marketing - Market Analyzing Positioning

Analyzing Your Market- the Key of effective Positioning

As the digital landscape continues to evolve at a fast pace, one thing remains constant: the importance of understanding and analyzing your market. As an experienced Digital Marketing Manager, I can attest that effective market analysis lays the foundation for successful positioning in today’s competitive business environment. In this article, I will delve into the pivotal role of market analysis, the power of marketing analytics, and the transformative potential of AI-driven content creation.

Digital Marketing Campaign

Maximizing Success: Implementing, Analyzing, and Optimizing a Digital Marketing Campaign

In almost all my projects, the goal was to optimize processes in such a way that financial and human resources could be freed up. In today’s fast-paced digital landscape, businesses need to leverage effective marketing strategies to stay competitive. A well-executed Digital Marketing Campaign can propel your brand’s visibility, attract qualified leads, and boost conversions.…
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