Case Studies, Guides & Co.
Discover practical insights, real client stories, and hands-on tools that support successful marketing transformation – proven, easy to apply, and built for real-world impact.
Case Study: Positioning
& modernization of the Website
Discover how a small eco-lodge in Costa Rica turned authenticity into digital success – download the full case study here.
Case Study: Integrating
Marketing Automation & AI
Discover how we integrated Salesforce Marketing Cloud with SAP, aligning Marketing, Sales, and Customer Service with AI-driven automation and agile methods.
Case Study: Digital product launch
& transformation in Marketing
Guidance on leveraging digital tools, data analytics, and marketing automation strategies to enhance the upcoming product launch digitally, while digitizing the marketing department.
Case Study: Positioning & communication strategy for a market launch
A holistic positioning, from develop a mission & vision, define USPs, generate market & competitors’ analysis for a new tour provider in a market with a lot of competition. From communication strategy to website & social media set-up.
Checklist: 5 steps to turn your Marketing tools into results
This checklist shows how I help teams turn complex tool landscapes into clarity, collaboration, and real results — by putting people back at the center of digital transformation.
Guide: Top 5 weak spots in your
Digital Customer Journey
A compact guide revealing the 5 most common weak spots in digital customer journeys – with practical tips to fix them and boost conversions.
Guide: Top 5 benefits
of Agile Marketing
Unlock the potential of agile marketing with this in-depth guide. Learn how leading companies like Spotify, Amazon and Netflix achieve faster campaign launches, improved collaboration ……
Guide: Transform your business with a professional website
To be successful you need a professional online presence. Your website is the centerpiece. Discover the 6 key elements to make your website attractive and successful for your visitors
Guide: Boost your brand with a winning communication strategy
Discover actionable insights to streamline your communication strategy. Learn how to define your core message, deeply understand your audience, choose the right channel, and more
Guide: The Walt Disney Method
– from vision to victory
Discover how the iconic Walt Disney Method helps teams turn bold ideas into real-world success. This guide walks you through a 3-step process, which is ideal for creative problem-solving, strategy development, and innovation workshops.
Roadmap: Digital transformation in marketing – from chaos to clarity
This hands-on roadmap outlines every critical step of a successful digital marketing transformation Based on real-world experience, this roadmap helps marketing leaders turn outdated systems into scalable, customer-centric strategies.