Learn more about my working methods and qualifications from my case studies, guides & roadmap
Guides
Explore my collection of free guides, packed with valuable insights drawn from years of hands-on experience in digital marketing, transformation, and agile coaching. Each guide is designed to provide actionable advice, practical tips, and proven strategies to help you navigate the digital landscape with confidence. Whether you’re looking to enhance your marketing efforts or streamline your business processes, these resources offer expert knowledge to drive your success.
Guide: Boost your Brand with a Winning Communication Strategy
With this guide you discover actionable insights to streamline your communication efforts. This essential resource will help you define your core message, understand your audience, choose the right channels, and more. Start crafting a compelling brand narrative that resonates and drives results.
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Guide: Transform your Business with a Professional Website
To be successful today, you need a strong and professional online presence. An important point is the website – the centerpiece. Having a professional and user-friendly website is no longer optional—it’s essential for success. The six key elements listed in the guide will make your website more attractive to visitors and therefore your company more successful.
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Guide: Content Generation with AI
–> the Future of Marketing
This Guide examines the remarkable role of Artificial Intelligence (AI) in revolutionizing the field of Marketing, with a specific focus on Content Generation.
I explore various areas of application where AI can enhance Marketing efforts and outlines the advantages it brings to businesses.
Case Studies & Roadmap
Discover my comprehensive roadmap and in-depth case studies, showcasing best practices and real-world examples from my extensive experience. These resources provide a clear path to digital transformation, highlighting successful strategies and lessons learned from working with a diverse range of clients. By following my proven roadmap and learning from these case studies, you’ll gain the tools and insights needed to achieve sustainable growth and stay ahead in the digital marketplace.
Case Study: Positioning & Market Relaunch
A case study on my project of positioning a new tour provider in a market with a lot of competition. How holistic positioning and communication led to success within one season.
Case Study: Digital Product Launch and Digital Transformation in Marketing
I am pleased to present a summary of my work at a project based on practical experience.
Roadmap: Digital Transformation in Marketing -> the Path to Success
Embark on a transformative journey from the traditional analog Marketing to the cutting-edge world of digital Marketing with my step-by-step roadmap.