from frustration to transformation
the missing link in digital transformation projects
Too often, software implementations with great potential fail. Not because of technology, but because they exclude the people who use it. When IT runs the project alone, marketing, sales, and customer service are left struggling with a system that doesn’t fit their needs.
I take a different approach
As a digital marketing manager and agile coach, I bring all stakeholders – marketing, sales, customer service, and IT – together from the beginning. We design lean, customer-friendly processes that work in practice, not just on paper.
the result?
A successful, sustainable implementation that empowers teams and improves customer satisfaction.
clients words
…to drive forward the digital transformation in marketing. I am very happy with the advice and the outcome. Her approach to digital marketing is customer-centric and ensures that every strategy and decision is tailored to the preferences of the target audience. I highly recommend Christine to anyone looking for an experienced digital marketing manager.
Dr. Viktoria Leonhard
Allianz AG
… She seamlessly bridged different worlds, offering incredible insights that helped us rediscover our passion for our work. Under her guidance, we managed to infuse our company with its true essence and soul. Her services are highly recommended for any budding business seeking a fresh and transformative perspective on their marketing strategies.
Maarten Feyen
Rio Leon Tours
… Christine is characterized by proactive action, comprehensive flexibility, high willingness to learn, and very good communication skills. Her above-average commitment was accompanied by a result-oriented way of working. She has very good and well-founded technical knowledge, which she always uses in a goal-oriented manner.
Bettina Cöppicus
Optares ICM for UCB Pharma
how does this look like in practice
Case Study: Integrating marketing automation & AI – a collaborative journey.
Discover how we successfully integrated Salesforce Marketing Cloud with SAP, aligning Marketing, Sales, and Customer Service through AI-driven automation and agile methods. My case study shows how this transformation led to significantly better results and a shift in mindset.
+60% engagement,
+40% more qualified leads,
and a fully connected customer journey.
or discover more about my approach in one of my other case studies & guides
from my blog
My latest article: How Marketing Automation & AI save time and boost customer engagement
Discover how marketing automation and AI save time, improve customer engagement, and drive success, — with practical tips and pitfalls to avoid.
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