Tag: Marketing

customer first. digital. sustainable.

Foto von Graphic Node auf Unsplash

My Market Experience at the „Feria“ in David, Panama

When I was in David, Panama, in mid-March, an international market “Feria de David 2024” was taking place at the same time. I love markets, which is why I took the opportunity. During this visit, I was able to gain many impressions that I will incorporate into my work as a marketer.

Agile Project Management Pfisterer Marketing

Top 5 Points to consider in Project Management of a Digital Transformation

Embarking on a Digital Transformation journey is no small feat; it requires meticulous planning, strategic thinking, and adept project management. In this article, I will delve into the top 5 points to consider when managing a Digital Transformation project, with a special focus on Change Management and Agile Coaching expertise.

The Power of AI in Digital Marketing

Revolutionizing Digital Marketing Management: The Power of AI

Discover how Artificial Intelligence (AI) is transforming the field of digital marketing management. Explore the significant impact of AI-powered tools and strategies, revolutionizing the way businesses operate and achieve success in the digital landscape.

Foto by Markus Winkler @ Unsplash

How to use ChatGPT for Content Creation?

Is ChatGPT really the solution to all problems? Does ChatGPT have the right answer for everything? In my experience definitely NO. But ChatGPT is very helpful and saves a lot of time. I use it for content creation. The structure and the red thread took a lot of time. Also getting my know-how to the…
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Project failure - Reasons

Why some Project fail – what can be the Reasons?

In my career in Digital Marketing, not all projects always run smoothly and achieve the desired result. My recipe is to quickly identify the reasons when things don’t run smoothly and act as quickly as possible. To quickly identify potential stumbling blocks, I work with agile methodologies and transparent processes. Digital Transformation projects are uncharted…
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