Digital Transformation has completely revolutionized the way businesses conduct Marketing activities. With the rise of digital technology, Marketing has moved away from traditional methods like print ads, billboards, and TV commercials to online channels like Social Sedia, Email Marketing, and Search Engine Optimization (SEO). Digital Transformation has also given Marketers access to a wealth of…
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Digital Marketing Campaigns are usually evaluated based on several metrics. Here are some of the most important KPI’s: 1. Click-Through Rate (CTR): The CTR shows how many times a user clicked on a link in the ad. It is calculated by dividing the number of clicks by the number of impressions. A high CTR indicates…
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A good digital marketing campaign is one that is tailored to the target group and achieves the defined results. Here are some key elements of a successful digital marketing campaign: 1. Clearly Defined Target: A good digital marketing campaign should have a clearly defined target that aligns with the overall business objective. This target could…
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Fully aligned with the target group? How? By analysing the target group and constantly optimising the Social Media Activities. Analysing social media activities digitally involves several steps: Overall, analysing social media activities digitally requires a combination of technical skills, domain knowledge, and tools. With the right approach, you can gain valuable insights into your social…
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An important part of the Digital Transformation in Marketing is digital Campaign Management. The roof of all tasks in Marketing is the campaign. Setting up a digital Marketing Campaign involves several key steps. Here’s a high-level overview of the process: Overall, setting up a successful digital Marketing campaign requires careful planning, audience research, and ongoing…
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