What characterises successful social media posts?

customer first. digital. sustainable.

Marketing Analytics

Fully aligned with the target group? How? By analysing the target group and constantly optimising the Social Media Activities.

Analysing social media activities digitally involves several steps:

  1. Determine the purpose of the analysis: Before starting, you need to define the goal of your analysis. Do you want to measure the reach of your social media campaigns, evaluate customer sentiment, or monitor your brand’s reputation? Knowing your objective will help you select the right metrics and tools for your analysis.
  2. Choose the right tools: There are many social media analysis tools available, including free and paid options. You can use tools like Hootsuite, Sprout Social, or Buffer to monitor your social media channels and track engagement metrics. For sentiment analysis, you can use tools like Brandwatch or Mention to evaluate how your audience is reacting to your brand.
  3. Collect data: Once you have chosen the right tools, it’s time to collect the data you need for your analysis. Most social media analysis tools will allow you to export data in CSV or Excel format, which you can then import into your preferred data analysis software.
  4. Clean and pre-process data: Data collected from social media platforms often contain irrelevant information, duplicates, and errors. You need to clean and pre-process the data to remove these issues and make the data ready for analysis. Common pre-processing tasks include removing duplicates, converting text to lowercase, and removing punctuation marks.
  5. Analyse data: Once you have cleaned and pre-processed the data, you can start your analysis. Depending on your objective, you can use descriptive or inferential statistics, data visualization, or machine learning algorithms to uncover insights from the data.
  6. Communicate results: The final step is to communicate the results of your analysis. You can use reports, dashboards, or presentations to share your findings with stakeholders.

Overall, analysing social media activities digitally requires a combination of technical skills, domain knowledge, and tools. With the right approach, you can gain valuable insights into your social media performance and improve your brand’s online presence.

How do you manage your social media activities?

Do you analyse them?

Do you act according to try & error?

What are your experiences?