My conviction and focus in Marketing lie in Digitization along the Customer Journey. Digital Marketing makes it possible to respond much better to Customer Preferences at all stages and thus create a high level of ADDED VALUE for the Customer. It’s a mystery to me why some companies still don’t take advantage of these enormous…
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A good digital marketing campaign is one that is tailored to the target group and achieves the defined results. Here are some key elements of a successful digital marketing campaign: 1. Clearly Defined Target: A good digital marketing campaign should have a clearly defined target that aligns with the overall business objective. This target could…
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Marketing Automation brings a huge advantage in additional service and revenue with existing customer and lead generation. According to this great benefit for ALL companies, many providers have entered the market. According to the different needs of the customers, they offer different features. Therefore, when choosing Marketing Automation software I pay attention to several key…
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In the meantime, I have been working with digital marketing for many years. Right from the beginning I was a fan. Why? Digital marketing offers numerous advantages over traditional marketing, including: 1. Targeted audience: With digital marketing, you can reach a highly targeted audience based on demographics, interests, and behavior, ensuring that your message reaches…
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Digital transformation is the integration of digital technologies into all areas of a business, resulting in fundamental changes in how organizations operate and deliver value to customers. Here are the 5 most important points to consider in digital transformation: 1. Strategy: Developing a clear digital transformation strategy that aligns with the overall business goals and…
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