Digital Marketing Campaigns are usually evaluated based on several metrics. Here are some of the most important KPI’s: 1. Click-Through Rate (CTR): The CTR shows how many times a user clicked on a link in the ad. It is calculated by dividing the number of clicks by the number of impressions. A high CTR indicates…
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Fully aligned with the target group? How? By analysing the target group and constantly optimising the Social Media Activities. Analysing social media activities digitally involves several steps: Overall, analysing social media activities digitally requires a combination of technical skills, domain knowledge, and tools. With the right approach, you can gain valuable insights into your social…
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This is best practices for digital transformation in Marketing that results from my experience. My start is the status quo analysis. To understand customer preferences, I create the classic marketing analyses, such as In this way, I make the customer data transparent and understand the current situation. This step also includes the analysis of the…
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