Digital marketing holds enormous potential, especially for medium-sized companies. This begins with the processes, which are set up in a leaner and more customer-friendly manner, through holistic networking to the generation of new customers and markets, as well as significant increases in sales. But Digital Marketing is so much more than “just” about implementing new…
Read more
In my career in Digital Marketing, not all projects always run smoothly and achieve the desired result. My recipe is to quickly identify the reasons when things don’t run smoothly and act as quickly as possible. To quickly identify potential stumbling blocks, I work with agile methodologies and transparent processes. Digital Transformation projects are uncharted…
Read more
As a project manager, I lead the project team cooperatively and use agile working methodologies. The success of my projects and the positive feedback from the teams confirms that I am right. Cooperation and agile methodologies are certainly important components of success for my digital projects, but they are not the only factors that contribute…
Read more
Agility is crucial in digital marketing because the digital landscape is constantly evolving, and marketers must be able to adapt quickly to changes in consumer behavior, technology, and search algorithms. Here are some reasons why agility is important in digital marketing: 1. Changing Customer Behaviors: Customers are constantly changing the way they interact with digital…
Read more
Digital transformation is the integration of digital technologies into all areas of a business, resulting in fundamental changes in how organizations operate and deliver value to customers. Here are the 5 most important points to consider in digital transformation: 1. Strategy: Developing a clear digital transformation strategy that aligns with the overall business goals and…
Read more