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Tag: agile Coach

customer first. digital. sustainable.

Agile Project Management Pfisterer Marketing

Top 5 Points to consider in Project Management of a Digital Transformation

Embarking on a Digital Transformation journey is no small feat; it requires meticulous planning, strategic thinking, and adept project management. In this article, I will delve into the top 5 points to consider when managing a Digital Transformation project, with a special focus on Change Management and Agile Coaching expertise.

USP Unique Selling Point

Unleashing the Power of Positioning: Understanding Your Unique Selling Proposition (USP)

Your USP is what sets you apart from your competitors and makes your product or service worth choosing. A well-defined USP will help you attract new customers, increase sales, and boost your brand awareness.

Advantages of Digital Marketing for mid size Companies

Unlocking Growth: How Digital Marketing Empowers Medium-Sized Companies

Digital marketing holds enormous potential, especially for medium-sized companies. This begins with the processes, which are set up in a leaner and more customer-friendly manner, through holistic networking to the generation of new customers and markets, as well as significant increases in sales. But Digital Marketing is so much more than “just” about implementing new…
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Project failure - Reasons

Why some Project fail – what can be the Reasons?

In my career in Digital Marketing, not all projects always run smoothly and achieve the desired result. My recipe is to quickly identify the reasons when things don’t run smoothly and act as quickly as possible. To quickly identify potential stumbling blocks, I work with agile methodologies and transparent processes. Digital Transformation projects are uncharted…
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Cooperative and Agile Management

Cooperation and agile Methodologies are THE components of success for digital projects

As a project manager, I lead the project team cooperatively and use agile working methodologies. The success of my projects and the positive feedback from the teams confirms that I am right. Cooperation and agile methodologies are certainly important components of success for my digital projects, but they are not the only factors that contribute…
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