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Category: Marketing Analytics

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Digital Marketing Campaign

Maximizing Success: Implementing, Analyzing, and Optimizing a Digital Marketing Campaign

In almost all my projects, the goal was to optimize processes in such a way that financial and human resources could be freed up. In today’s fast-paced digital landscape, businesses need to leverage effective marketing strategies to stay competitive. A well-executed Digital Marketing Campaign can propel your brand’s visibility, attract qualified leads, and boost conversions.…
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Key Benefits of Digitization along the Customer Journey

Key Benefits of Digitization along the Customer Journey

My conviction and focus in Marketing lie in Digitization along the Customer Journey. Digital Marketing makes it possible to respond much better to Customer Preferences at all stages and thus create a high level of ADDED VALUE for the Customer. It’s a mystery to me why some companies still don’t take advantage of these enormous…
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