+49 160 - 9222 4556
christine@pfisterer-marketing.com

Blog

Digital Transformation Issues

Navigating the Bumps: Overcoming Challenges in Your Digital Transformation Journey

In the fast-paced world of digital transformation, it’s not uncommon to encounter bumps along the road. Having been deeply immersed in the digital marketing and consulting landscape for several years, I’ve identified some recurring challenges that organizations face during their digital transformation projects.

Status Quo Analysis

The Status-Quo Analysis in Digital Transformation Projects

The status-quo analysis provides a clear view of the baseline for transformation. Digital marketing can be built on this fundament. The status-quo analysis is used to get a holistic overview of the current situation.

Agile Coaching Project Management

Embracing Agile Magic in Vision & Strategy: A Journey through Transformation

Greetings, fellow Agile enthusiasts! 🎉 Today, I’m excited to take you on a thrilling adventure through the dynamic world of Agile coaching in the Vision & Strategy phase of a transformation process. As an Agile Coach, I’ve witnessed firsthand the incredible impact of Agile methodologies on driving change, and I’m here to share some of…
Read more

Embracing Digitization and AI: Striking the Balance Between Automation and Human Touch

Striking the balance between automation and human touch when using Marketing Automation and AI.
In today’s fast-paced digital landscape, businesses are increasingly turning to automation and AI software to streamline processes, boost efficiency, improve customer interactions, and – most important increase customer experience.

Agile Project Management Pfisterer Marketing

Top 5 Points to consider in Project Management of a Digital Transformation

Embarking on a Digital Transformation journey is no small feat; it requires meticulous planning, strategic thinking, and adept project management. In this article, I will delve into the top 5 points to consider when managing a Digital Transformation project, with a special focus on Change Management and Agile Coaching expertise.