customer first. digital. sustainable.

Cooperative and Agile Management

Cooperation and agile Methodologies are THE components of success for digital projects

As a project manager, I lead the project team cooperatively and use agile working methodologies. The success of my projects and the positive feedback from the teams confirms that I am right. Cooperation and agile methodologies are certainly important components of success for my digital projects, but they are not the only factors that contribute…
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Foto von Giu Vicente auf Unsplash

Digital Transformation as Game Changer in Marketing

Digital Transformation has completely revolutionized the way businesses conduct Marketing activities. With the rise of digital technology, Marketing has moved away from traditional methods like print ads, billboards, and TV commercials to online channels like Social Sedia, Email Marketing, and Search Engine Optimization (SEO). Digital Transformation has also given Marketers access to a wealth of…
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Marketing Campaign

The most important Key Metrics of a Digital Marketing Campaign

Digital Marketing Campaigns are usually evaluated based on several metrics. Here are some of the most important KPI’s: 1. Click-Through Rate (CTR): The CTR shows how many times a user clicked on a link in the ad. It is calculated by dividing the number of clicks by the number of impressions. A high CTR indicates…
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Digital Marketing Campaign

Make your Digital Marketing Campaign a Success

A good digital marketing campaign is one that is tailored to the target group and achieves the defined results. Here are some key elements of a successful digital marketing campaign: 1. Clearly Defined Target: A good digital marketing campaign should have a clearly defined target that aligns with the overall business objective. This target could…
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Marketing Automation

What defines a good Marketing Automation Software?

Marketing Automation brings a huge advantage in additional service and revenue with existing customer and lead generation. According to this great benefit for ALL companies, many providers have entered the market. According to the different needs of the customers, they offer different features. Therefore, when choosing Marketing Automation software I pay attention to several key…
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