+4916092224556
christine@pfisterer-marketing.com

Tag: agile WoW

customer first. digital. sustainable.

Pfisterer Marketing - Impediment Radar

Navigating the Digital Transformation Seas: Unveiling the Impediment Radar for Marketing Success

One powerful tool that can guide marketers through the complexities of change is the Impediment Radar. This innovative framework, divided into four key dimensions; Understand, Want, Ability, and May —provides a clear pathway for finding a common vision and strategy in a digital transformation project.

Digital Transformation Issues

Navigating the Bumps: Overcoming Challenges in Your Digital Transformation Journey

In the fast-paced world of digital transformation, it’s not uncommon to encounter bumps along the road. Having been deeply immersed in the digital marketing and consulting landscape for several years, I’ve identified some recurring challenges that organizations face during their digital transformation projects.

Agile Coaching Project Management

Embracing Agile Magic in Vision & Strategy: A Journey through Transformation

Greetings, fellow Agile enthusiasts! 🎉 Today, I’m excited to take you on a thrilling adventure through the dynamic world of Agile coaching in the Vision & Strategy phase of a transformation process. As an Agile Coach, I’ve witnessed firsthand the incredible impact of Agile methodologies on driving change, and I’m here to share some of…
Read more

Agile Project Management Pfisterer Marketing

Top 5 Points to consider in Project Management of a Digital Transformation

Embarking on a Digital Transformation journey is no small feat; it requires meticulous planning, strategic thinking, and adept project management. In this article, I will delve into the top 5 points to consider when managing a Digital Transformation project, with a special focus on Change Management and Agile Coaching expertise.

Advantages of Digital Marketing for mid size Companies

Unlocking Growth: How Digital Marketing Empowers Medium-Sized Companies

Digital marketing holds enormous potential, especially for medium-sized companies. This begins with the processes, which are set up in a leaner and more customer-friendly manner, through holistic networking to the generation of new customers and markets, as well as significant increases in sales. But Digital Marketing is so much more than “just” about implementing new…
Read more