Digital transformation is the integration of digital technologies into all areas of a business, resulting in fundamental changes in how organizations operate and deliver value to customers. Here are the 5 most important points to consider in digital transformation: 1. Strategy: Developing a clear digital transformation strategy that aligns with the overall business goals and…
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Fully aligned with the target group? How? By analysing the target group and constantly optimising the Social Media Activities. Analysing social media activities digitally involves several steps: Overall, analysing social media activities digitally requires a combination of technical skills, domain knowledge, and tools. With the right approach, you can gain valuable insights into your social…
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An important part of the Digital Transformation in Marketing is digital Campaign Management. The roof of all tasks in Marketing is the campaign. Setting up a digital Marketing Campaign involves several key steps. Here’s a high-level overview of the process: Overall, setting up a successful digital Marketing campaign requires careful planning, audience research, and ongoing…
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This is best practices for digital transformation in Marketing that results from my experience. My start is the status quo analysis. To understand customer preferences, I create the classic marketing analyses, such as In this way, I make the customer data transparent and understand the current situation. This step also includes the analysis of the…
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