In my career in Digital Marketing, not all projects always run smoothly and achieve the desired result. My recipe is to quickly identify the reasons when things don’t run smoothly and act as quickly as possible. To quickly identify potential stumbling blocks, I work with agile methodologies and transparent processes. Digital Transformation projects are uncharted…
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As a project manager, I lead the project team cooperatively and use agile working methodologies. The success of my projects and the positive feedback from the teams confirms that I am right. Cooperation and agile methodologies are certainly important components of success for my digital projects, but they are not the only factors that contribute…
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Digital Transformation has completely revolutionized the way businesses conduct Marketing activities. With the rise of digital technology, Marketing has moved away from traditional methods like print ads, billboards, and TV commercials to online channels like Social Sedia, Email Marketing, and Search Engine Optimization (SEO). Digital Transformation has also given Marketers access to a wealth of…
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Digital Marketing Campaigns are usually evaluated based on several metrics. Here are some of the most important KPI’s: 1. Click-Through Rate (CTR): The CTR shows how many times a user clicked on a link in the ad. It is calculated by dividing the number of clicks by the number of impressions. A high CTR indicates…
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A good digital marketing campaign is one that is tailored to the target group and achieves the defined results. Here are some key elements of a successful digital marketing campaign: 1. Clearly Defined Target: A good digital marketing campaign should have a clearly defined target that aligns with the overall business objective. This target could…
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