Digital Transformation has completely revolutionized the way businesses conduct Marketing activities. With the rise of digital technology, Marketing has moved away from traditional methods like print ads, billboards, and TV commercials to online channels like Social Sedia, Email Marketing, and Search Engine Optimization (SEO). Digital Transformation has also given Marketers access to a wealth of…
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Digital Marketing Campaigns are usually evaluated based on several metrics. Here are some of the most important KPI’s: 1. Click-Through Rate (CTR): The CTR shows how many times a user clicked on a link in the ad. It is calculated by dividing the number of clicks by the number of impressions. A high CTR indicates…
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A good digital marketing campaign is one that is tailored to the target group and achieves the defined results. Here are some key elements of a successful digital marketing campaign: 1. Clearly Defined Target: A good digital marketing campaign should have a clearly defined target that aligns with the overall business objective. This target could…
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Marketing Automation brings a huge advantage in additional service and revenue with existing customer and lead generation. According to this great benefit for ALL companies, many providers have entered the market. According to the different needs of the customers, they offer different features. Therefore, when choosing Marketing Automation software I pay attention to several key…
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My experience with remote work is 100% positive. My recipe is agile work and management methods – my results are consistently positive. Although I am not part of the team as an external expert and work 100% remotely, the team and I were always well informed. The time for team development and team spirit was…
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