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Marketing Automation

What defines a good Marketing Automation Software?

Marketing Automation brings a huge advantage in additional service and revenue with existing customer and lead generation. According to this great benefit for ALL companies, many providers have entered the market. According to the different needs of the customers, they offer different features. Therefore, when choosing Marketing Automation software I pay attention to several key…
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Why remote work is a great benefit for everyone involved

My experience with remote work is 100% positive. My recipe is agile work and management methods – my results are consistently positive. Although I am not part of the team as an external expert and work 100% remotely, the team and I were always well informed. The time for team development and team spirit was…
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Foto by Murilo Viviani @ Unsplash

Agility matters in Digital Marketing

Agility is crucial in digital marketing because the digital landscape is constantly evolving, and marketers must be able to adapt quickly to changes in consumer behavior, technology, and search algorithms. Here are some reasons why agility is important in digital marketing: 1. Changing Customer Behaviors: Customers are constantly changing the way they interact with digital…
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Why I prefer Digital Marketing

In the meantime, I have been working with digital marketing for many years. Right from the beginning I was a fan. Why? Digital marketing offers numerous advantages over traditional marketing, including: 1. Targeted audience: With digital marketing, you can reach a highly targeted audience based on demographics, interests, and behavior, ensuring that your message reaches…
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The top 5 points that make a big difference in digital transformation

Digital transformation is the integration of digital technologies into all areas of a business, resulting in fundamental changes in how organizations operate and deliver value to customers. Here are the 5 most important points to consider in digital transformation: 1. Strategy: Developing a clear digital transformation strategy that aligns with the overall business goals and…
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