Author: Christine

customer first. digital. sustainable.

Digital Marketing

Sustained increase in turnover with Digital Marketing Campaigns

An important part of the Digital Transformation in Marketing is digital Campaign Management. The roof of all tasks in Marketing is the campaign. Setting up a digital Marketing Campaign involves several key steps. Here’s a high-level overview of the process: Overall, setting up a successful digital Marketing campaign requires careful planning, audience research, and ongoing…
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Digital Transformation

Best Practice for Digital Transformation

This is best practices for digital transformation in Marketing that results from my experience. My start is the status quo analysis. To understand customer preferences, I create the classic marketing analyses, such as In this way, I make the customer data transparent and understand the current situation. This step also includes the analysis of the…
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