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christine@pfisterer-marketing.com

Author: Christine

customer first. digital. sustainable.

Agile Methodologies in the Vision & Strategy Phase

Agile Methodologies in the Vision & Strategy Phase

Creating a compelling vision and a robust strategy is foundational to any organization’s success. In the agile framework, vision and strategy are not just top-down directives but collaborative efforts that require alignment, motivation, and continuous improvement. This blog explores four agile methodologies—IKIGAI, the Walt Disney Method, the Impediment Radar, and the Iceberg Model—that can significantly…
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Foto von Graphic Node auf Unsplash

My Market Experience at the „Feria“ in David, Panama

When I was in David, Panama, in mid-March, an international market “Feria de David 2024” was taking place at the same time. I love markets, which is why I took the opportunity. During this visit, I was able to gain many impressions that I will incorporate into my work as a marketer.

Decoding Truth - Agile Coaching

Decoding Truth: Understanding the different Layers and Influences

In a world where truth seems to be increasingly subjective, understanding the factors that shape our perception of reality is of key importance. Despite our best efforts to find out what is true, we are often faced with conflicting information and perspectives. Why is it that what seems true to one person is not true…
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Agile Methodologies Digital Transformation

Embracing Agility: Why Flexibility is King in Digital Transformation Projects

In the fast-high-speed world of digital & online, digital transformation mutating to a MUST. In digital transformation, one principal reigns supreme: flexibility. As businesses navigate the ever-evolving landscape of technology and consumer behavior, the ability to adapt quickly and efficiently is not just advantageous – it’s essential for survival.

Agile Marketing in Digital Marketing

Embracing Agility in Marketing: Staying Ahead in a Fast-Paced Digital Landscape

Agile marketing is to thrive in the fast-paced digital landscape. Marketing teams should harness the power of digital marketing tools and embrace agile methodologies. By tracking and analyzing customer data and building agile teams and processes, businesses can position themselves as proactive and responsive leaders in their industry. The choice is clear – adapt and thrive or lag behind and risk being left in the wake of rapid market changes.