In the meantime, I have been working with digital marketing for many years. Right from the beginning I was a fan. Why? Digital marketing offers numerous advantages over traditional marketing, including: 1. Targeted audience: With digital marketing, you can reach a highly targeted audience based on demographics, interests, and behavior, ensuring that your message reaches…
Read more

Digital transformation is the integration of digital technologies into all areas of a business, resulting in fundamental changes in how organizations operate and deliver value to customers. Here are the 5 most important points to consider in digital transformation: 1. Strategy: Developing a clear digital transformation strategy that aligns with the overall business goals and…
Read more

Fully aligned with the target group? How? By analysing the target group and constantly optimising the Social Media Activities. Analysing social media activities digitally involves several steps: Overall, analysing social media activities digitally requires a combination of technical skills, domain knowledge, and tools. With the right approach, you can gain valuable insights into your social…
Read more

An important part of the Digital Transformation in Marketing is digital Campaign Management. The roof of all tasks in Marketing is the campaign. Setting up a digital Marketing Campaign involves several key steps. Here’s a high-level overview of the process: Overall, setting up a successful digital Marketing campaign requires careful planning, audience research, and ongoing…
Read more

This is best practices for digital transformation in Marketing that results from my experience. My start is the status quo analysis. To understand customer preferences, I create the classic marketing analyses, such as In this way, I make the customer data transparent and understand the current situation. This step also includes the analysis of the…
Read more