Digital Marketing Campaigns are usually evaluated based on several metrics. Here are some of the most important KPI’s: 1. Click-Through Rate (CTR): The CTR shows how many times a user clicked on a link in the ad. It is calculated by dividing the number of clicks by the number of impressions. A high CTR indicates…
Read more
A good digital marketing campaign is one that is tailored to the target group and achieves the defined results. Here are some key elements of a successful digital marketing campaign: 1. Clearly Defined Target: A good digital marketing campaign should have a clearly defined target that aligns with the overall business objective. This target could…
Read more
Marketing Automation brings a huge advantage in additional service and revenue with existing customer and lead generation. According to this great benefit for ALL companies, many providers have entered the market. According to the different needs of the customers, they offer different features. Therefore, when choosing Marketing Automation software I pay attention to several key…
Read more
My experience with remote work is 100% positive. My recipe is agile work and management methods – my results are consistently positive. Although I am not part of the team as an external expert and work 100% remotely, the team and I were always well informed. The time for team development and team spirit was…
Read more
Agility is crucial in digital marketing because the digital landscape is constantly evolving, and marketers must be able to adapt quickly to changes in consumer behavior, technology, and search algorithms. Here are some reasons why agility is important in digital marketing: 1. Changing Customer Behaviors: Customers are constantly changing the way they interact with digital…
Read more