The status-quo analysis provides a clear view of the baseline for transformation. Digital marketing can be built on this fundament. The status-quo analysis is used to get a holistic overview of the current situation.
Greetings, fellow Agile enthusiasts! 🎉 Today, I’m excited to take you on a thrilling adventure through the dynamic world of Agile coaching in the Vision & Strategy phase of a transformation process. As an Agile Coach, I’ve witnessed firsthand the incredible impact of Agile methodologies on driving change, and I’m here to share some of…
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Striking the balance between automation and human touch when using Marketing Automation and AI.
In today’s fast-paced digital landscape, businesses are increasingly turning to automation and AI software to streamline processes, boost efficiency, improve customer interactions, and – most important increase customer experience.
Embarking on a Digital Transformation journey is no small feat; it requires meticulous planning, strategic thinking, and adept project management. In this article, I will delve into the top 5 points to consider when managing a Digital Transformation project, with a special focus on Change Management and Agile Coaching expertise.
As the digital landscape continues to evolve at a fast pace, one thing remains constant: the importance of understanding and analyzing your market. As an experienced Digital Marketing Manager, I can attest that effective market analysis lays the foundation for successful positioning in today’s competitive business environment. In this article, I will delve into the pivotal role of market analysis, the power of marketing analytics, and the transformative potential of AI-driven content creation.