One powerful tool that can guide marketers through the complexities of change is the Impediment Radar. This innovative framework, divided into four key dimensions; Understand, Want, Ability, and May —provides a clear pathway for finding a common vision and strategy in a digital transformation project.
In the fast-paced world of digital transformation, it’s not uncommon to encounter bumps along the road. Having been deeply immersed in the digital marketing and consulting landscape for several years, I’ve identified some recurring challenges that organizations face during their digital transformation projects.
The status-quo analysis provides a clear view of the baseline for transformation. Digital marketing can be built on this fundament. The status-quo analysis is used to get a holistic overview of the current situation.
Greetings, fellow Agile enthusiasts! 🎉 Today, I’m excited to take you on a thrilling adventure through the dynamic world of Agile coaching in the Vision & Strategy phase of a transformation process. As an Agile Coach, I’ve witnessed firsthand the incredible impact of Agile methodologies on driving change, and I’m here to share some of…
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Striking the balance between automation and human touch when using Marketing Automation and AI.
In today’s fast-paced digital landscape, businesses are increasingly turning to automation and AI software to streamline processes, boost efficiency, improve customer interactions, and – most important increase customer experience.