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Digital Transformation

Embracing Agility: Why Flexibility is King in Digital Transformation Projects

Explore how agile methodologies ensure business success in digital transformation. Learn how flexibility and continuous improvement can keep your company ahead of digital trends. Contact me for guidance on mastering agility.

Agile Marketing in Digital Marketing

Embracing Agility in Marketing: Staying Ahead in a Fast-Paced Digital Landscape

Stay ahead in the ever-evolving digital landscape by agile marketing. Learn how agility and data-driven strategies give marketing teams the competitive edge.

Christine's turtle - the first step

The first Step – Mastering Challenges

In all situations in life, whether professional or private, we are constantly faced with unknown situations that we have to master. Some situations are easy to solve, and we already have initial ideas in our heads on how to implement them. But some situations scare us or seem almost impossible to solve. Just do the first step.

Pfisterer Marketing - Impediment Radar

Navigating the Digital Transformation Seas: Unveiling the Impediment Radar for Marketing Success

One powerful tool that can guide marketers through the complexities of change is the Impediment Radar. This innovative framework, divided into four key dimensions; Understand, Want, Ability, and May —provides a clear pathway for finding a common vision and strategy in a digital transformation project.

Digital Transformation Issues

Navigating the Bumps: Overcoming Challenges in Your Digital Transformation Journey

In the fast-paced world of digital transformation, it’s not uncommon to encounter bumps along the road. Having been deeply immersed in the digital marketing and consulting landscape for several years, I’ve identified some recurring challenges that organizations face during their digital transformation projects.