How to Build a Digital Transformation Roadmap for Your Marketing Team: From Strategy to Execution Success Story: The Pressure of Falling Behind Picture this: John Meyer, Marketing Director at a thriving mid-sized technology company in California, was starting to feel the heat. His competitors were rapidly embracing digital transformation, and the pressure was mounting. Sales…
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A letter to John: Does digital transformation pay-off? Hi John Digital transformation has become the new standard, reshaping industries across the globe. For many Marketing Directors, this shift can feel overwhelming. There are concerns about costs, complexity, and—most importantly—the return on investment (ROI).  As someone who’s tasked with leading digital change in your marketing department,…
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