In all situations in life, whether professional or private, we are constantly faced with unknown situations that we have to master. Some situations are easy to solve, and we already have initial ideas in our heads on how to implement them. But some situations scare us or seem almost impossible to solve. Just do the first step.

One powerful tool that can guide marketers through the complexities of change is the Impediment Radar. This innovative framework, divided into four key dimensions; Understand, Want, Ability, and May —provides a clear pathway for finding a common vision and strategy in a digital transformation project.