who’s Christine?
I’m an independent Digital Marketing Manager and Agile Coach with a passion for driving meaningful digital transformations.
With over 10 years of experience, I specialize in helping businesses enhance their marketing strategies, adopt agile methodologies, and leverage cutting-edge technologies to stay competitive.
My mission is to empower companies to overcome barriers in digital and agile transformations, creating streamlined processes that boost efficiency, foster innovation,
– and deliver measurable results.
Guided by my motto, “customer focus. digital. sustainable.,” I combine expertise, empathy, and data-driven strategies to help businesses thrive in a rapidly changing market.
my motto
customer focus: I always focus on the customer – no change without added value for the customer.
digital: Processes should be automated and digitalized to enhance customer experience and leverage data fully, allowing employees to focus on campaign quality, strategy, and effectiveness.
sustainable: All processes and activities are aligned according to customer preferences, which guarantees sustainable success. With change management, I bring all stakeholders on board.
the result: better customer experience & more profit
my vision
My vision is to be a customer-focused leader in the digital marketing industry, leveraging the latest technologies while being committed to sustainability. By focusing on the needs of my clients, taking advantage of the opportunities of digital innovation, and using sustainable practices, I intend to deliver exceptional results that drive growth and have a positive impact on businesses and the environment.
my management style
As a passionate sailor, I would like to give you an example of my leadership style.
I lead teams like a skipper leads a sailboat. First, the goal and the route are set and agreed with the crew. Then the tasks are distributed according to the skills. We reach the stations together. I observe the crew during the maneuvers and give tips for best practice and optimization of processes. If the maneuver fails, the boat will not capsize. I intervene, analyze the mistake, and repeat the maneuver. This may take time, but the important thing is to keep the goal in mind while doing so, ensure the boat is functioning properly, and have a fun and committed crew.
My leadership style is collaborative, motivational, and analytical.
Read more about my working methods and experience in my blog.
