learn more about my working methods and qualifications
guides
Explore my collection of free guides, packed with valuable insights drawn from years of hands-on experience in digital marketing, transformation, and agile coaching. Each guide is designed to provide actionable advice, practical tips, and proven strategies to help you navigate the digital landscape with confidence. Whether you’re looking to enhance your marketing efforts or streamline your business processes, these resources offer expert knowledge to drive your success.
guide: why 2025 will be a make-or-break year for companies of all sizes
2025 is shaping up to be a pivotal year for businesses of all sizes. That’s why I created this guide—to help you navigate the trends, tackle challenges, and seize opportunities before they pass you by. It’s short, impactful, and packed with insights to help you lead your company confidently into 2025.
download your guide here
guide: transform your business with a professional website
To be successful today, you need a strong and professional online presence. An important point is the website – the centerpiece. Having a professional and user-friendly website is no longer optional—it’s essential for success. The six key elements listed in the guide will make your website more attractive to visitors and therefore your company more successful.
download your guide here
guide: content generation with AI –> the future of marketing
This Guide examines the remarkable role of Artificial Intelligence (AI) in revolutionizing the field of Marketing, with a specific focus on Content Generation.
I explore various areas of application where AI can enhance Marketing efforts and outlines the advantages it brings to businesses.
guide: boost your brand with a winning communication strategy
With this guide you discover actionable insights to streamline your communication efforts. This essential resource will help you define your core message, understand your audience, choose the right channels, and more. Start crafting a compelling brand narrative that resonates and drives results.
download your guide hereroadmaps & checklists
Discover how to streamline your marketing efforts with my comprehensive Digital Transformation roadmap and essential Digital Marketing checklists—your guide to staying ahead in the digital market.
roadmap: digital transformation in marketing -> the path to success
Embark on a transformative journey from traditional analog Marketing to the cutting-edge world of digital Marketing with my step-by-step roadmap.
download your roadmap here
checklist: top 9 marketing analytics tools
My Top 9 Marketing Analytics Tools Checklist is designed specifically for Marketing Managers and Directors navigating the digital transformation.
download your checklist herecase studies
Discover my comprehensive roadmap and in-depth case studies, showcasing best practices and real-world examples from my extensive experience. These resources provide a clear path to digital transformation, highlighting successful strategies and lessons learned from working with a diverse range of clients. By following my proven roadmap and learning from these case studies, you’ll gain the tools and insights needed to achieve sustainable growth and stay ahead in the digital marketplace.
case study: positioning & communication strategy for a market launch
A case study on a holistic positioning, from Vision, Mission, USPs, Market & Competitor Analytics for a new tour provider in a market with a lot of competition. We developed a communication strategy based on the positioning.
case study: digital product launch and digital transformation in marketing
A case study on guidance on leveraging digital tools, data analytics, and Marketing Automation strategies to enhance the upcoming Product Launch digitally, while at the same time digitizing the Marketing department.