+4916092224556
christine@pfisterer-marketing.com

Agile Methodologies in the Vision & Strategy Phase

customer first. digital. sustainable.

Agile Methodologies in the Vision & Strategy Phase

Creating a compelling vision and a robust strategy is foundational to any organization’s success. In the agile framework, vision and strategy are not just top-down directives but collaborative efforts that require alignment, motivation, and continuous improvement. This blog explores four agile methodologies—IKIGAI, the Walt Disney Method, the Impediment Radar, and the Iceberg Model—that can significantly enhance the Vision & Strategy phase of your agile journey.

In many organizations, the vision and strategy phases suffer from a lack of clarity, alignment, and actionable insights. Traditional approaches often fail to capture the dynamic nature of today’s business environment, leading to strategies that are rigid and quickly outdated. Moreover, without a clear and motivating vision, team engagement and alignment towards goals can be challenging.

Agile methodologies offer flexible, iterative approaches that can adapt to changing circumstances, foster collaboration, and align organizational goals with individual motivations. Let’s delve into how IKIGAI, the Walt Disney Method, the Impediment Radar, and the Iceberg Model can transform the Vision & Strategy phase.

IKIGAI: Finding Purpose and Direction

IKIGAI is a Japanese concept that translates to IKI = Life and GAI = Value. It is a powerful tool for identifying purpose and aligning personal and organizational goals.

Possible Applications
• Personal Alignment: Helps individuals within the organization find their purpose and align it with the company’s vision.
• Organizational Vision: Ensures the company’s vision resonates with its employees’ passions and the market’s needs.

Methods of Implementation
1. Identify the Four Elements:
• What you love (Passion).
• What you are good at (Profession).
• What the world needs (Mission).
• What you can be paid for (Vocation).
2. Intersection Analysis:
• Conduct workshops where team members explore these four elements.
• Identify common themes that align personal IKIGAI with the organization’s vision.

Examples of Best Practice
• Workshop Facilitation: Interactive sessions where employees and leadership collaborate to map out their IKIGAI.
• Regular IKIGAI Reviews: Continuous refinement of the vision through periodic IKIGAI assessments.

Let me show you some success figures and data
1. Employee Engagement: According to a Gallup study, organizations with highly engaged employees outperform their peers by 147% in earnings per share. Aligning work with IKIGAI can significantly boost engagement.
2. Productivity: A study by the University of Warwick found that happy employees are up to 20% more productive. IKIGAI, by aligning work with personal joy and purpose, can enhance happiness.
3. Innovation: Research by McKinsey shows that diverse and inclusive teams, which IKIGAI naturally promotes, are 35% more likely to outperform their competitors.
4. Retention Rates: Companies that focus on purpose and meaning, core aspects of IKIGAI, have 50% lower turnover rates, as reported by the Harvard Business Review.
5. Mental Health: The American Psychological Association has found that having a sense of purpose can reduce stress and improve mental health, which is crucial for high-stakes digital projects.

Steve Jobs once said “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.”

IKIGAI helps bridge personal fulfillment with organizational goals, fostering a motivated and aligned workforce.

Walt Disney Method: Creative Visioning and Planning

The Walt Disney Method is a creative strategy for envisioning the future, exploring possibilities, and planning effectively.

Possible Applications
• Vision Workshops: Use for brainstorming and envisioning the company’s future.
• Strategic Planning: Break down the vision into actionable steps.

Methods of Implementation
1. Three Roles:
• The Dreamer: Envisions the ideal future without constraints.
• The Realist: Develops practical plans to achieve the dream.
• The Critic: Identifies potential problems and risks.
2. Role-Playing Sessions:
• Conduct sessions where participants rotate through each role.
• Synthesize insights from each perspective into a cohesive strategy.

Examples of Best Practice
• Scenario Planning Workshops: Engage cross-functional teams in role-playing sessions to envision and critique future strategies.
• Balanced Strategy Development: Ensure strategies are both ambitious and feasible by balancing the Dreamer, Realist, and Critic perspectives.

What makes this Method so successful?
• Structured Creativity
• Holistic Approach
• Risk Mitigation
• Structured Collaboration
• Balanced Decision Making
• Engagement & Buy-in

“All our dreams can come true, if we have the courage to pursue them.” – Walt Disney

The Walt Disney Method fosters creative visioning and strategic planning, balancing dreams with reality to create robust, actionable strategies.

Impediment Radar: Identifying and Addressing Obstacles

The Impediment Radar is a tool for identifying and addressing obstacles that can hinder progress towards achieving strategic goals. The Impediment Radar identifies possible disruptive factors and difficulties in the beginning with a view on four elements – Understand, Want, Ability and May.

With the Impediment Radar you figure out,
1, whether all stakeholders understand the Vision and Strategy,
2. whether someone does not want to go with it,
3. you have a look on the Ability of your Strategy and
4. and last but not least you identify impediments concerning the May.

Possible Applications
• Strategic Review Meetings: Regularly identify and address impediments.
• Continuous Improvement: Foster a culture of proactive problem-solving.

Methods of Implementation
1. Radar Chart Development:
• Create a radar chart to map out common impediments.
• Rate the severity and impact of each impediment.
2. Action Planning:
• Develop action plans to mitigate or eliminate high-impact impediments.
• Assign responsibility and timelines for resolution.

Examples of Best Practice
• Quarterly Impediment Reviews: Regularly update the radar chart and address new challenges.
• Cross-Functional Teams: Engage diverse teams to provide comprehensive insights into impediments.

A lot of studies and reports show the positive effect of the Impediment Radar
1. Productivity Gains: A study by McKinsey found that agile teams using impediment tracking tools saw a 20-30% increase in productivity by reducing downtime and keeping the team focused.
2. Issue Resolution Speed: According to a report by Atlassian, teams using visual management tools like the Impediment Radar resolved issues 25% faster than those who did not.
3. Employee Satisfaction: Research from the Project Management Institute (PMI) shows that addressing impediments promptly leads to higher team morale and job satisfaction, which can boost productivity by up to 12%.
4. Project Success Rates: The Standish Group’s Chaos Report indicates that projects with effective risk and impediment management practices have a 60% higher success rate.
5. Cost Savings: The Aberdeen Group reported that organizations with strong impediment management practices reduced project costs by an average of 15% due to fewer delays and disruptions.

“Obstacles are those frightful things you see when you take your eyes off your goal.” – Henry Ford

The Impediment Radar ensures that obstacles are promptly identified and addressed, enabling smoother progress towards strategic objectives.

Iceberg Model: Understanding Surface and Root Causes

The Iceberg Model is a tool for understanding the underlying root causes of visible problems, enabling more effective strategic planning.

Possible Applications
• Root Cause Analysis: Delve deeper into strategic issues to find their true causes.
• Strategic Adjustments: Make informed adjustments to strategies based on root cause insights.

Methods of Implementation
1. Surface vs. Root Causes:
• Identify visible problems (the tip of the iceberg).
• Explore underlying factors (beneath the surface).
2. Deep-Dive Workshops:
• Conduct workshops to systematically explore root causes.
• Use tools like the 5 Whys or Fishbone Diagram to uncover deeper issues.

Examples of Best Practice
• Root Cause Analysis Sessions: Regularly analyze strategic failures to understand and address root causes.
• Feedback Loops: Implement continuous feedback loops to monitor and adjust strategies.
Unsolved obstacles are extremely costly
• According to a study by McKinsey, 70% of change initiatives fail due to resistance from employees.
• Data integration issues cost organizations an average of $14.2 million per year, as reported by Forbes.
• Harvard Business Review found that organizations with aligned stakeholders are 50% more likely to meet project objectives.

“We cannot solve our problems with the same thinking we used when we created them.” – Albert Einstein

The Iceberg Model enables deeper understanding of strategic issues, promoting more effective and sustainable solutions.

As a Digital Marketing Manager and Agile Coach, I offer comprehensive solutions to integrate these methodologies into your Vision & Strategy phase. From facilitating IKIGAI workshops to conducting Impediment Radar reviews, my services ensure your organization remains agile, aligned, and motivated towards achieving its goals.
Ready to transform your Vision & Strategy phase with agile methodologies? Contact me today to schedule a consultation and begin your journey towards a more adaptive and purpose-driven organization.

By incorporating IKIGAI, the Walt Disney Method, the Impediment Radar, and the Iceberg Model into your Vision & Strategy phase, you can create a compelling, actionable, and resilient strategy that aligns with both organizational and individual goals. These methodologies offer a structured yet flexible approach, ensuring that your vision is not only inspiring but also achievable.